Top 4 Marketing Pills, From "100M Offers" by Alex Hormozi

This Is a Must Read for Business Owners

I'm an avid reader. 

In 2021 I read a total of 20 books (Kindle stats) and this year I'll get close to that figure.

I usually write about Project Management, Management and Productivity... but from time to time I find really good books I want to share. 

I invite you to take a look to the last "pills" I shared: Management Pills, From "No Rules Rules: Netflix and the Culture of Reinvention" by Reed Hastings. You can check it out here.

I'm here today to share with you the marketing pills I got from the last book I read called: "$100M Offers", by Alex Hormozi. 

Alex owns a portfolio of companies under his umbrella company Acquisition.com. His company generates upwards of $85,000,000 per year in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar).

Please, allow me to say I consider this book a must read for all Business Owners as there're a lot of learnings in its pages. In this post I'll share few of the ones I got during my reading journey. 

I hope you'll enjoy them!

Marketing Pills

Let me start this section by sharing the full name of the book. In some places you'll find it referenced as "100M Offer", but the full name is: 

“100M Offers: How To Make Offers So Good People Feel Stupid Saying No” 

- Reed Hastings -

Is it clear enough? I hope so. Let's go now with the first one!

1. The Grand Slam Offer

"The Grand Slam Offer It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price and an unbeatable guarantee."

This is the main goal of this book. Teaching you a group of techniques to make your first Grand Slam Offer and make the difference over your competitors.

2. The Value Equation

"The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice."

There're four key parameters to get the actual value of your offer:

• Dream Outcome: We solve the problem worth solving. 
• Perceived Likelihood to Success: Testimonials and proven case studies. 
• Time to Success: How can we make this faster? How long does it take to get it? 
• Effort and Sacrifice: How can we make this easier? Does it imply any effort to the client? 

To get the most value possible, we need to increase the first two and decrease the last two of the list. 

3. Fast Beats Free

"The only thing that beats “free” is “fast.” People will pay for speed."

If you think about the business model of Amazon and Netflix, you'll see that rely on this concept.

People pay Amazon Prime, because they want their goods within the next 24h after purchasing.

Years ago, when someone wanted to watch a movie at home, they had to order and wait few days to get it at home. Netflix skips this process. If you pay, you get instantly.  

4. Enhancing Your Offer

"The perfect profit combination is lots of demand, and very little supply, or perceived supply."

The book explains and give practical examples about how to enhance our offer. 

We can identify these techniques for enhancing our offer:

• Scarcity: The fear of loss is stronger than the desire of gain. This technique is based in this idea. Scarcity is a function of quantity.
• Urgency: This about giving a deadline for the conditions of our offer. Urgency is a function of time. 
• Bonus stack: A single offer is less valuable than the same offer broken into its components parts and stacked as bonuses.
• Guarantees: The greatest objection for any product being sold is risk. We reverse risks by providing guarantees.

So, what about you? Did you read this book? Did you find any of these pills applicable to your organization? Please, feel free to share with me your thoughts about this topic by adding a comment to this post.